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1

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Raju, Jagmohan S., Srinivasan, V., Lal, Rajiv

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 2.06 MB

english, 1990

2

A Price Discrimination Model of Trade Promotions

Tony Haitao Cui, Jagmohan S. Raju and Z. John Zhang

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.25 MB

english, 2008

3

A Theory of Combative Advertising

Chen, Yuxin, Joshi, Yogesh V., Raju, Jagmohan S., Zhang, Z. John

Journal:

Marketing Science

Year:

2009

Language:

english

File:

PDF, 404 KB

english, 2009

4

Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior

Kahn, Barbara E., Raju, Jagmohan S.

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 1.44 MB

english, 1991

5

The influence of demand factors on dynamic competitive pricing strategy: An empirical study

Abhik Roy, Jagmohan S. Raju

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 297 KB

english, 2011

6

A Price Discrimination Model of Trade Promotions

Cui, Tony Haitao, Raju, Jagmohan S., Zhang, Z. John

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 270 KB

english, 2008

7

Theoretical models of sales promotions: Contributions, limitations, and a future research agenda

Jagmohan S. Raju

Journal:

European Journal of Operational Research

Year:

1995

Language:

english

File:

PDF, 1.48 MB

english, 1995

8

How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis

Serdar Sayman, Jagmohan S. Raju

Journal:

Journal of Retailing

Year:

2004

Language:

english

File:

PDF, 128 KB

english, 2004

9

Positioning of Store Brands

Sayman, Serdar, Hoch, Stephen J., Raju, Jagmohan S.

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 344 KB

english, 2002

10

The effect of consumer heterogeneity on firm profits in conspicuous goods markets

Sajeesh, S., Hada, Mahima, Raju, Jagmohan S.

Journal:

International Journal of Research in Marketing

Year:

2019

Language:

english

File:

PDF, 888 KB

english, 2019

11

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Andrés Musalem, Eric T. Bradlow and Jagmohan S. Raju

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 3.07 MB

english, 2008

12

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman and Sanjay K. Dhar

Journal:

Management Science

Year:

1995

Language:

english

File:

PDF, 3.69 MB

english, 1995

13

Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense

Cai, C. Jeffrey, Raju, Jagmohan S.

Journal:

Marketing Science

Year:

2016

Language:

english

File:

PDF, 595 KB

english, 2016

14

Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”

Mehra, Amit, Kumar, Subodha, Raju, Jagmohan S.

Journal:

Management Science

Year:

2017

Language:

english

File:

PDF, 546 KB

english, 2017

15

The Effect of Package Coupons on Brand Choice

Jagmohan S. Raju, Sanjay K. Dhar and Donald G. Morrison

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 637 KB

english, 1994

16

The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Sanjay K. Dhar, Donald G. Morrison and Jagmohan S. Raju

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 518 KB

english, 1996

17

The Effects of Brand Loyalty on Competitive Price Promotional Strategies

Jagmohan S. Raju, V. Srinivasan and Rajiv Lal

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 794 KB

english, 1990

18

The Strategic Value of High-Cost Customers

Subramanian, Upender, Raju, Jagmohan S., Zhang, Z. John

Journal:

Management Science

Year:

2014

Language:

english

File:

PDF, 340 KB

english, 2014

19

The Effect of Price Promotions on Variability in Product Category Sales

Raju, Jagmohan S.

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 963 KB

english, 1992

20

Competitive Consequences of Using a Category Captain

Subramanian, Upender, Raju, Jagmohan S., Dhar, Sanjay K., Wang, Yusong

Journal:

Management Science

Year:

2010

Language:

english

File:

PDF, 1.02 MB

english, 2010

21

Editorial — Marketing Science : A Strategic Review

Chintagunta, Pradeep, Hanssens, Dominique, Hauser, John R., Raju, Jagmohan Singh, Srinivasan, Kannan, Staelin, Richard

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 128 KB

english, 2013

22

Marketing Science —Growth and Evolution

Hauser, John R., Allenby, Greg, Murphy, Frederic H., Raju, Jagmohan, Staelin, Richard, Steckel, Joel

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 75 KB

english, 2005

23

The Effect of Package Coupons on Brand Choice

Raju, Jagmohan S., Dhar, Sanjay K., Morrison, Donald G.

Journal:

Marketing Science

Year:

1994

Language:

english

File:

PDF, 1.36 MB

english, 1994

24

Quota-Based Compensation Plans for Multiterritory Heterogeneous Salesforces

Jagmohan S. Raju and V. Srinivasan

Journal:

Management Science

Year:

1996

Language:

english

File:

PDF, 1.40 MB

english, 1996

25

Quota-Based Compensation Plans for Multiterritory Heterogeneous Salesforces

Raju, Jagmohan S., Srinivasan, V.

Journal:

Management Science

Year:

1996

Language:

english

File:

PDF, 779 KB

english, 1996

26

Channel Coordination in the Presence of a Dominant Retailer

Raju, Jagmohan, Zhang, Z. John

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 141 KB

english, 2005

27

Editorial: "Marketing Science": Growth and Evolution

John R. Hauser, Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin and Joel Steckel

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 327 KB

english, 2005

28

Collaborating to Compete

Amaldoss, Wilfred, Meyer, Robert J., Raju, Jagmohan S., Rapoport, Amnon

Journal:

Marketing Science

Year:

2000

Language:

english

File:

PDF, 457 KB

english, 2000

29

Fairness and Channel Coordination

Haitao Cui, Tony, Raju, Jagmohan S., Zhang, Z. John

Journal:

Management Science

Year:

2007

Language:

english

File:

PDF, 253 KB

english, 2007

30

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis

Subramanian, Upender, Raju, Jagmohan S., Zhang, Z. John

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 414 KB

english, 2013

31

Strategic Assortment Decisions in Information-Intensive and Turbulent Environments

Marnik G. Dekimpe, Katrijn Gielens, Jagmohan Raju, Jacquelyn S. Thomas

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 305 KB

english, 2011

32

Competitive Pricing by a Price Leader

Abhik Roy, Dominique M. Hanssens and Jagmohan S. Raju

Journal:

Management Science

Year:

1994

Language:

english

File:

PDF, 457 KB

english, 1994

33

Channel Coordination in the Presence of a Dominant Retailer

Jagmohan Raju and Z. John Zhang

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.80 MB

english, 2005

34

50th Anniversary Article: The Marketing Department in Management Science : Its History, Contributions, and the Future

Morrison, Donald G., Raju, Jagmohan S.

Journal:

Management Science

Year:

2004

Language:

english

File:

PDF, 113 KB

english, 2004

35

The Introduction and Performance of Store Brands

Raju, Jagmohan S., Sethuraman, Raj, Dhar, Sanjay K.

Journal:

Management Science

Year:

1995

Language:

english

File:

PDF, 2.81 MB

english, 1995

36

Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

Musalem, Andrés, Bradlow, Eric T, Raju, Jagmohan S

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 561 KB

english, 2008

37

Collaborating to Compete

Wilfred Amaldoss, Robert J. Meyer, Jagmohan S. Raju and Amnon Rapoport

Journal:

Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.06 MB

english, 2000

38

The Effects of Cross-Ruff Coupons on Sales and Profits

Dhar, Sanjay K., Raju, Jagmohan S.

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 611 KB

english, 1998

39

The Effect of Price Promotions on Variability in Product Category Sales

Jagmohan S. Raju

Journal:

Marketing Science

Year:

1992

Language:

english

File:

PDF, 486 KB

english, 1992

40

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch and Jagmohan S. Raju

Journal:

Marketing Science

Year:

2002

Language:

english

File:

PDF, 828 KB

english, 2002

41

The Effect of Package Coupons on Brand Choice: An Epilogue on Profits

Dhar, Sanjay K., Morrison, Donald G., Raju, Jagmohan S.

Journal:

Marketing Science

Year:

1996

Language:

english

File:

PDF, 2.28 MB

english, 1996

42

B2B Research || Marketing modeling reality and the realities of marketing modeling

Anne T. Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin and Z. John Zhang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.48 MB

english, 2010

43

Market Information and Firm Performance

Raju, Jagmohan S., Roy, Abhik

Journal:

Management Science

Year:

2000

Language:

english

File:

PDF, 487 KB

english, 2000

44

A Note on the Relationship between Firm Diversification and Corporate Advertising Expenditures

Jagmohan S. Raju and Sanjay K. Dhar

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 1.21 MB

english, 1999

45

The influence of demand factors on dynamic competitive pricing strategy: An empirical study

Abhik Roy and Jagmohan S. Raju

Journal:

Marketing Letters

Year:

2011

Language:

english

File:

PDF, 2.03 MB

english, 2011

46

Part 1 of 2 || The Effects of Cross-Ruff Coupons on Sales and Profits

Sanjay K. Dhar and Jagmohan S. Raju

Journal:

Management Science

Year:

1998

Language:

english

File:

PDF, 647 KB

english, 1998

47

The effect of entrant brand's ownership on national brands' positioning strategies

Tyagi, Rajeev, Raju, Jagmohan

Journal:

Managerial and Decision Economics

Year:

2018

Language:

english

File:

PDF, 324 KB

english, 2018

48

Assessing new empirical industrial organization (NEIO) methods: The cases of five industries

Abhik Roy, Namwoon Kim, Jagmohan S. Raju

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 224 KB

english, 2006

49

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman and Sanjay K. Dhar

Journal:

Management Science

Year:

1995

File:

PDF, 3.69 MB

1995

50

Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior

Barbara E. Kahn and Jagmohan S. Raju

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 712 KB

english, 1991

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